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<channel>
	<title>EngageMentality.com &#187; News</title>
	<atom:link href="http://engagementality.com/category/latest-news-for-engagementalitycom/feed/" rel="self" type="application/rss+xml" />
	<link>http://engagementality.com</link>
	<description>Social, Viral, and Search Marketing that Connects</description>
	<lastBuildDate>Mon, 28 Dec 2009 04:36:45 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.9</generator>
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			<item>
		<title>Snuggie Fashion Show</title>
		<link>http://engagementality.com/snuggie-fashion-show/</link>
		<comments>http://engagementality.com/snuggie-fashion-show/#comments</comments>
		<pubDate>Thu, 03 Sep 2009 16:24:11 +0000</pubDate>
		<dc:creator>engage</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://engagementality.com/?p=127</guid>
		<description><![CDATA[For Fashion Week in New York, September 10-17, 2009, Snuggie is hosting a Snuggie Fashion Show.
There will be appearances for the entire Snuggie Collection:
Designer Snuggie
Snuggie for Kids
Snuggie for Dogs
College Snuggie 
Stay tuned for updates!
]]></description>
			<content:encoded><![CDATA[<p>For Fashion Week in New York, September 10-17, 2009, Snuggie is hosting a <a href="http://www.asseenontvblankets.com">Snuggie Fashion Show</a>.</p>
<p>There will be appearances for the entire <a href="http://www.asseenontvblankets.com">Snuggie Collection</a>:</p>
<p><a href="http://www.designersnuggies.com">Designer Snuggie</a><br />
<a href="http://www.snugglettes.com">Snuggie for Kids</a><br />
<a href="http://www.snuggiefordog.com">Snuggie for Dogs</a><br />
<a href="http://www.getcollegesnuggies.com">College Snuggie</a> </p>
<p>Stay tuned for updates!</p>
]]></content:encoded>
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		<item>
		<title>Dual Saw</title>
		<link>http://engagementality.com/dual-saw/</link>
		<comments>http://engagementality.com/dual-saw/#comments</comments>
		<pubDate>Sat, 22 Aug 2009 06:37:56 +0000</pubDate>
		<dc:creator>engage</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[As Seen on TV Saw]]></category>
		<category><![CDATA[Billy Mays Saw]]></category>
		<category><![CDATA[Buy Dual Saw]]></category>
		<category><![CDATA[Counter Rotating Blades]]></category>
		<category><![CDATA[Dual Saw]]></category>
		<category><![CDATA[Dual Saw Website]]></category>
		<category><![CDATA[DualSaw.com]]></category>
		<category><![CDATA[Frederic Sciamma]]></category>
		<category><![CDATA[Mays Saw]]></category>
		<category><![CDATA[Pitchmen Saw]]></category>
		<category><![CDATA[Saw that can cut anything]]></category>
		<category><![CDATA[Saw that cuts a car in two]]></category>
		<category><![CDATA[Where to Buy Dual Saw]]></category>

		<guid isPermaLink="false">http://engagementality.com/?p=121</guid>
		<description><![CDATA[Omni Dual Saw
The Omni Dual Saw, featured on Pitchmen cutting through a car, is now available to order online. Go to the Dual Saw Official Site to Buy Your Dual Saw.

Also check out this Dual Saw fan site that is just getting started.
]]></description>
			<content:encoded><![CDATA[<h1 title="Dual Saw"><a href="http://affiliates.asseenontvnetwork.com/z/6843/CD13331" title="Dual Saw">Omni Dual Saw</a></h1>
<p></a>The <a href="http://affiliates.asseenontvnetwork.com/z/6843/CD13331">Omni Dual Saw</a>, featured on Pitchmen cutting through a car, is now available to order online. Go to the <a href="http://affiliates.asseenontvnetwork.com/z/6843/CD13331">Dual Saw Official Site</a> to Buy Your Dual Saw.<br />
<a href="http://affiliates.asseenontvnetwork.com/z/6846/CD13331/"><img src="http://affiliates.asseenontvnetwork.com/42/13331/6846/" alt="" border="0"></a><br />
Also check out this <a href="http://www.willitdualsaw.com" target="_blank" title="Dual Saw">Dual Saw</a> fan site that is just getting started.</p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Snuggie For Dogs</title>
		<link>http://engagementality.com/snuggie-for-dogs/</link>
		<comments>http://engagementality.com/snuggie-for-dogs/#comments</comments>
		<pubDate>Thu, 30 Jul 2009 05:56:11 +0000</pubDate>
		<dc:creator>engage</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Dog Snuggie]]></category>
		<category><![CDATA[Dog Snuggies]]></category>
		<category><![CDATA[Pet Blanket with Sleeves]]></category>
		<category><![CDATA[Snuggie for Dogs]]></category>

		<guid isPermaLink="false">http://engagementality.com/?p=107</guid>
		<description><![CDATA[
Here&#8217;s one of the greatest things to come across the As Seen on TV Universe since&#8230;well&#8230;the Snuggie itself. Introducing, the Snuggie for Dogs.
The Snuggie for Dogs is now available to order online. 
Also be sure to check out SnuggieDogSightings.com



Also be sure to check out my latest creation &#8211; SnuggieDogSightings.com
]]></description>
			<content:encoded><![CDATA[<p><a target='_blank' href='https://www.dpbird.com/click.track?CID=102439&#038;AFID=56237&#038;ADID=216048&#038;SID='><img src='http://www.dgtsls.com/impression.track?CID=102439&#038;AFID=56237&#038;ADID=216048&#038;SID=' border='0' /></a><br />
Here&#8217;s one of the greatest things to come across the As Seen on TV Universe since&#8230;well&#8230;the Snuggie itself. Introducing, the <a href="http://www.snuggiefordog.com">Snuggie for Dogs</a>.</p>
<p>The <a href="http://www.snuggiefordog.com">Snuggie for Dogs</a> is now available to <a target='_blank' href='https://www.dpbird.com/click.track?CID=102439&#038;AFID=56237&#038;ADID=216048&#038;SID='>order online</a>. </p>
<p>Also be sure to check out <a href="http://www.snuggiedogsightings.com">SnuggieDogSightings.com</a><br />
<a href="http://www.snuggiefordog.com" title="Snuggie For Dogs - Order Here" target="_blank"><br />
<img src="http://www.snuggiefordog.com/snuggiefordogs.jpg" alt="Snuggie For Dogs"><br />
</a><br />
Also be sure to check out my latest creation &#8211; <a href="http://www.snuggiedogsightings.com" target="_blank" title="Snuggie Dog">SnuggieDogSightings.com</a></p>
]]></content:encoded>
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		<item>
		<title>Jupiter Jack</title>
		<link>http://engagementality.com/jupiter-jack/</link>
		<comments>http://engagementality.com/jupiter-jack/#comments</comments>
		<pubDate>Sat, 11 Jul 2009 06:16:09 +0000</pubDate>
		<dc:creator>engage</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[As Seen on Blog]]></category>
		<category><![CDATA[As Seen on TV]]></category>
		<category><![CDATA[Auto Cell Phone]]></category>
		<category><![CDATA[Billy Mays]]></category>
		<category><![CDATA[Billy Mays Jupiter Jack]]></category>
		<category><![CDATA[Buy Jupiter Jack]]></category>
		<category><![CDATA[Cell Phone Car Radio]]></category>
		<category><![CDATA[Cell Phone Radio]]></category>
		<category><![CDATA[Free Jupiter Jack]]></category>
		<category><![CDATA[Hands Free Cell Phone in Car]]></category>
		<category><![CDATA[Jupiter Jack]]></category>
		<category><![CDATA[Jupiter Jacks]]></category>
		<category><![CDATA[Pitchmen]]></category>
		<category><![CDATA[Pitchmen Product]]></category>
		<category><![CDATA[Where to Buy Jupiter Jack]]></category>

		<guid isPermaLink="false">http://engagementality.com/?p=101</guid>
		<description><![CDATA[Buy Jupiter Jack &#8211; Click Here
One particular product that grabbed me immediately was the Jupiter Jack &#8211; an electronic device that enables you to talk on your cell phone hands free. I first saw this product on Pitchmen with Billy Mays. They had a few issues with clearing a name, before finally settling on Jupiter [...]]]></description>
			<content:encoded><![CDATA[<p><a target="_blank" href="https://www.dgtsls.com/click.track?CID=101818&#038;AFID=56237&#038;ADID=211198&#038;SID=">Buy Jupiter Jack &#8211; Click Here</a><br />
One particular product that grabbed me immediately was the <a href="http://www.jupiterjacks.com" title="Jupiter Jack">Jupiter Jack</a> &#8211; an electronic device that enables you to talk on your cell phone hands free. I first saw this product on Pitchmen with Billy Mays. They had a few issues with clearing a name, before finally settling on Jupiter Jack. The inventor was trying to sell this under the name of Black Jack, which proved impossible to clear legally.<br />
<a target='_blank' href='https://www.dgtsls.com/click.track?CID=101818&#038;AFID=56237&#038;ADID=211198&#038;SID='><img src='http://www.dgtsls.com/impression.track?CID=101818&#038;AFID=56237&#038;ADID=211198&#038;SID=' border='0' /></a></p>
<p>Frankly, I would have liked to have seen them spend more time on a better name. There are many products that were first to market in the As Seen on TV world, only to be redesigned and repackaged and renamed by another company to greater success &#8211; Examples: Zorbeez was soaked up by Sham Wow. Quick Chop was diced by Slap Chop, making it look like boring tuna. Slanket was smothered by <a href="http://www.snuggiesightings.com/snuggie" target="_blank" title="Snuggie">Snuggie</a>.<br />
Jupiter Jack comes at the right time, now that many states are outlawing talking on cell phones while driving. You plug the <a href="http://www.buyjupiterjacks.com" target="_blank" title="Jupiter Jack">Jupiter Jack</a> into the headphone jack of your cell phone and then simply tune your car radio to 99.3 FM. You can then talk hands free on your cell, with the person you are talking to now being broadcast through your stereo speakers.</p>
<p>It&#8217;s a good idea, a good price, and Billy Mays did the infomercial. I think they&#8217;ll be selling a lot of <a href="http://www.jupiterjacks.com" title="Jupiter Jacks" target="_blank">Jupiter Jacks<br />
<div id="attachment_102" class="wp-caption alignnone" style="width: 510px"><a href="http://jupiterjacks.com"><img src="http://engagementality.com/wp-content/uploads/2009/07/jupiterjack-500x260.jpg" alt="Jupiter Jack Ad Copy" title="jupiterjack" width="500" height="260" class="size-medium wp-image-102" /></a><p class="wp-caption-text">Jupiter Jack Ad Copy</p></div></a></p>
]]></content:encoded>
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		<title>Google Chrome OS Announced</title>
		<link>http://engagementality.com/google-chrome-os-announced/</link>
		<comments>http://engagementality.com/google-chrome-os-announced/#comments</comments>
		<pubDate>Wed, 08 Jul 2009 06:48:06 +0000</pubDate>
		<dc:creator>engage</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Chrome OS]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Chrome]]></category>
		<category><![CDATA[Google Chrome Operating System]]></category>
		<category><![CDATA[Google Chrome OS]]></category>
		<category><![CDATA[Google Operating System]]></category>
		<category><![CDATA[Google OS]]></category>

		<guid isPermaLink="false">http://engagementality.com/?p=99</guid>
		<description><![CDATA[Google has dropped a bombshell on Microsoft (and the world) tonight by announcing the upcoming release of their own Operating System &#8211; Google Chrome OS.
Related Links:
Google Chrome OS Announcement &#8211; From the Google Blog
Google Chrome OS News Site
]]></description>
			<content:encoded><![CDATA[<p>Google has dropped a bombshell on Microsoft (and the world) tonight by announcing the upcoming release of their own Operating System &#8211; Google Chrome OS.</p>
<p>Related Links:<br />
<a href="http://googleblog.blogspot.com/2009/07/introducing-google-chrome-os.html" target="_blank">Google Chrome OS Announcement</a> &#8211; From the Google Blog<br />
<a href="http://www.googlechromeos.net" target="_blank">Google Chrome OS</a> News Site</p>
]]></content:encoded>
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		<item>
		<title>Bumpits are Going to Be Bigger than the Hair In Which They Rest</title>
		<link>http://engagementality.com/bumpits-are-going-to-be-bigger-than-the-hair-in-which-they-rest/</link>
		<comments>http://engagementality.com/bumpits-are-going-to-be-bigger-than-the-hair-in-which-they-rest/#comments</comments>
		<pubDate>Sun, 07 Jun 2009 23:17:21 +0000</pubDate>
		<dc:creator>engage</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Bumpit Sightings]]></category>
		<category><![CDATA[Bumpits]]></category>
		<category><![CDATA[How to Sell Products Online]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[New Website]]></category>
		<category><![CDATA[Ning]]></category>
		<category><![CDATA[Selling Product Online]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Social Network]]></category>
		<category><![CDATA[Twitter Marketing]]></category>
		<category><![CDATA[Web Marketing]]></category>

		<guid isPermaLink="false">http://engagementality.com/?p=86</guid>
		<description><![CDATA[I have launched a new website around another As Seen on TV product &#8211; Bumpits &#8211; the Volumizing Hair Inserts that give the wearer &#8216;Big Happy Hair&#8217;. The website is BumpitSightings.com.
Here&#8217;s what Bumpits have going for them, from where I sit:

A Goofy Commercial
People Love them Or Hate Them
It is another All Star Marketing product (aka [...]]]></description>
			<content:encoded><![CDATA[<p>I have launched a new website around another As Seen on TV product &#8211; Bumpits &#8211; the Volumizing Hair Inserts that give the wearer &#8216;Big Happy Hair&#8217;. The website is <a href="http://www.bumpitsightings.com" target="_blank">BumpitSightings.com</a>.</p>
<p>Here&#8217;s what Bumpits have going for them, from where I sit:</p>
<ul>
<li>A Goofy Commercial</li>
<li>People Love them Or Hate Them</li>
<li>It is another All Star Marketing product (aka &#8216;The Snuggie People&#8217;)</li>
<li>There is Humor Inherent in the Product</li>
<li>Lends itself to the same marketing model as Snuggie Sightings</li>
<li>Same trajectory as Snuggie</li>
</ul>
<p>There is EXTREME interest in this product. And I cannot convey how similar the path and history of this product is to the Snuggie. One of the first TV appearances for both the <a href="http://www.snuggiesightings.com/snuggie" target="_blank" title="Snuggie">Snuggie</a> and <a href="http://www.bumpitsightings.com" target="_blank" title="Bumpits">Bumpits</a> was on the Ellen DeGeneres show. I started <a href="http://www.twitter.com/bumpitsightings">@BumpItSightings</a> ID on Twitter (Twitter is how you Engage an audience today) and within a week, it has over 1100 followers. </p>
<p>I have also created a <a href="http://bumpits.ning.com" target="_blank">Social Network for Bumpits</a> fans. It will (hopefully) be the online pitstop for those that make ceiling fans nervous with their Bumpits hair. Here&#8217;s an example from the new site:</p>
<p><a href="http://bumpitsightings.com/bumpits-eclipse-a-looming-threat/" target="_blank">Bumpits &#8211; A Total Eclipse of the Part<br /><img src="http://bumpitsightings.com/wp-content/uploads/eclipse.jpg"></a></p>
]]></content:encoded>
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		<item>
		<title>Unfortunate Ad Placements &#8211; The Dual Saw is the Cutter &#8211; Not Me</title>
		<link>http://engagementality.com/unfortunate-ad-placements-the-dual-saw-is-the-cutter-not-me/</link>
		<comments>http://engagementality.com/unfortunate-ad-placements-the-dual-saw-is-the-cutter-not-me/#comments</comments>
		<pubDate>Fri, 29 May 2009 19:05:27 +0000</pubDate>
		<dc:creator>engage</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[AdSense FAIL]]></category>
		<category><![CDATA[AdSense LOL]]></category>
		<category><![CDATA[Google AdSense]]></category>
		<category><![CDATA[Unfortunate Ad Placement]]></category>

		<guid isPermaLink="false">http://engagementality.com/?p=75</guid>
		<description><![CDATA[I previously posted about a new site I just launched &#8211; WillItDualSaw.com. The Dual Saw was featured on the Billy Mays Reality Show, Pitchmen, and highlighted how you can cut just about anything with it. They even cut a car in two using the Dual Saw.
In launching the WillItDualSaw.com website, I came up with a [...]]]></description>
			<content:encoded><![CDATA[<p>I previously posted about a new site I just launched &#8211; <a href="http://www.willitdualsaw.com" target="_blank">WillItDualSaw.com</a>. The Dual Saw was featured on the Billy Mays Reality Show, Pitchmen, and highlighted how you can cut just about anything with it. They even cut a car in two using the Dual Saw.</p>
<p>In launching the WillItDualSaw.com website, I came up with a humorous tagline for the site. It rhymes and it is meant to get a laugh and draw attention in order to set the tone for the site. The tagline is:</p>
<p>&#8216;I&#8217;m a Cutter&#8230;to Me, Everything is Butter. I&#8217;m the freakin&#8217; Dual Saw, people. Deal with it.&#8217;</p>
<p>(I know what you&#8217;re thinking &#8211; &#8216;Let&#8217;s Hire This Guy to Write Our Ad Copy!&#8217;)</p>
<p>Since the Dual Saw people are dragging their feet in opening up an Affiliate Channel to sell their amazing saws online, I&#8217;ve had to settle for Google Adsense. Here&#8217;s what has resulted:</p>
<p><div id="attachment_83" class="wp-caption alignnone" style="width: 510px"><img src="http://engagementality.com/wp-content/uploads/2009/05/adsense2-500x298.jpg" alt="The Dual Saw is the Cutter...Not Me." title="adsense2" width="500" height="298" class="size-medium wp-image-83" /><p class="wp-caption-text">The Dual Saw is the Cutter...Not Me.</p></div><br />
Great targeting.</p>
]]></content:encoded>
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		<title>New Websites &#8211; WillItDualSaw.com and JawFloor.com</title>
		<link>http://engagementality.com/dual-saw-and-jaw-floor/</link>
		<comments>http://engagementality.com/dual-saw-and-jaw-floor/#comments</comments>
		<pubDate>Sun, 24 May 2009 19:28:19 +0000</pubDate>
		<dc:creator>engage</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Dual Saw]]></category>
		<category><![CDATA[Jaw Floor]]></category>
		<category><![CDATA[JawFloor]]></category>
		<category><![CDATA[New Websites]]></category>
		<category><![CDATA[Websites by EngageMentality]]></category>
		<category><![CDATA[Will It Dual Saw]]></category>

		<guid isPermaLink="false">http://engagementality.com/?p=71</guid>
		<description><![CDATA[I&#8217;m adding a couple more websites to my network. The first is devoted to the As Seen on TV Product, the Dual Saw. It was recently featured on the Pitchmen TV Show. The Dual Saw is the first product to have both Billy Mays and Anthony Sullivan together for the commercial shoot. I&#8217;m putting up [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m adding a couple more websites to my network. The first is devoted to the As Seen on TV Product, the Dual Saw. It was recently featured on the Pitchmen TV Show. The <a href="http://www.willitdualsaw.com" target="_blank">Dual Saw</a> is the first product to have both Billy Mays and Anthony Sullivan together for the commercial shoot. I&#8217;m putting up a website called <a href="http://www.willitdualsaw.com" target="_blank">Will It Dual Saw?</a> This is inspired by the excellent <a href="http://www.willitblend.com" target="_blank">WillItBlend.com</a> website. The Dual Saw can cut through just about anything (except for Taxes, perhaps), and is even used to cut through a car in the infomercial.</p>
<p>Bottom line: The Dual Saw WILL be huge. I&#8217;m calling it &#8216;the Ginsu Knife for This Generation&#8217;.</p>
<p>The other website was born out of simply thinking up a cool sounding domain name. For whatever reason, there are times that 2 words collide in my head and I look to see if the combo is available as a domain name. This is the case with <a href="http://www.jawfloor.com" target="_blank">JawFloor.com</a>. This site is simply a place for online videos that are amazing. A couple of the first posts are a clip of a <a href="http://jawfloor.com/71-year-old-break-dancer/" target="_blank">71 Year Old Breakdancer</a> and here&#8217;s another that I&#8217;ll also embed here (because this one dropped my jaw to the floor over a dozen times)<br />
<object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/5MeiwLLZjDo&#038;rel=0&#038;color1=0xb1b1b1&#038;color2=0xcfcfcf&#038;hl=en&#038;feature=player_embedded&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/5MeiwLLZjDo&#038;rel=0&#038;color1=0xb1b1b1&#038;color2=0xcfcfcf&#038;hl=en&#038;feature=player_embedded&#038;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object></p>
]]></content:encoded>
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		<title>From Concept to the Top of Google Trends in Less Than 3 Weeks</title>
		<link>http://engagementality.com/google-trends/</link>
		<comments>http://engagementality.com/google-trends/#comments</comments>
		<pubDate>Fri, 22 May 2009 17:45:35 +0000</pubDate>
		<dc:creator>engage</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Birth of Snuggie Sightings]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Snuggie]]></category>
		<category><![CDATA[Snuggie Sightings]]></category>
		<category><![CDATA[SnuggieSightings.com]]></category>
		<category><![CDATA[Start of Snuggie Sightings]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://engagementality.com/?p=62</guid>
		<description><![CDATA[As you may or may not know, I am the creator of a website related to the Snuggie which became a viral hit earlier this year. The site is called SnuggieSightings.com, and here&#8217;s a list of many of the places the site has been featured Internationally.
It was just before Christmas, 2008, when I first encountered [...]]]></description>
			<content:encoded><![CDATA[<p>As you may or may not know, I am the creator of a website related to the Snuggie which became a viral hit earlier this year. The site is called SnuggieSightings.com, and here&#8217;s a list of <a href="http://snuggiesightings.com/snuggie/about-snuggiesightingscom/" target="_blank">many of the places the site has been featured Internationally.<br /><img src="http://www.snuggiesightings.com/snuggie/latestbuzz.jpg" border="0"></a></p>
<p>It was just before Christmas, 2008, when I first encountered the Snuggie commercial.<br />
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I was feeding my newborn baby a bottle at the time and the ad for the fleece &#8216;Blanket with Sleeves&#8217; struck me as a Saturday Night Live skit. I almost put the baby down in order to update my Facebook Status. </p>
<p>I wanted to write something brilliant for my status, such as, &#8220;Let me get this straight. If I call in the next twenty minutes I&#8217;ll get TWO Snuggies and TWO Booklights?!&#8221; I quickly dismissed that notion, rendering my Facebook status stale and my child fed. </p>
<p>The holidays came and went, and I witnessed the Snuggie commercial dozens of times. I could not believe their audacity &#8212; they showed men, women and children wearing Snuggies to sporting events and cookouts. I was convinced that no one would wear a Snuggie in public. But, what if someone did? </p>
<p>It was early January, 2009, when I realized that someone might dare wear a Snuggie in public. The commercial struck me that the advertisers were almost daring the American Public to wear a Snuggie outdoors. The more I watched, the more I thought that many people would wear these in public, in an attempt to rebel against the status quo, or simply to get an easy laugh.</p>
<p>I had to go all Boy Scout and prepare for the eventuality of a personal Snuggie Sighting. I wanted to know what website I could submit a cell phone picture, if I did happen by a fleeced stranger. I performed a Google search for &#8216;Snuggie Sightings&#8217; on January 10, 2009 and found zero matching results. </p>
<p>If there was to be such a website, it was up to me to fill this glaring void. I registered the SnuggieSightings.com domain name that same day and was off to the races. I spent the next two or three days leaving comments in Snuggie-related blog posts, requesting photos of Snuggie wearers. I eventually installed a WordPress blog and the look of the site was in place by January 13, 2009. </p>
<p>It was two weeks later that I received an email from a reporter with the USA Today. She wanted to interview me regarding the Snuggie craze. The next day, January 28, 2009, my Snuggie Sightings website was mentioned in <a href="http://www.usatoday.com/life/lifestyle/2009-01-27-snuggie_N.htm" target="_blank">this article in USA Today</a>. That same morning, Robin Meade <a href="http://www.snuggiesightings.com/snuggie/snuggiesightingscom-on-headline-news-morning-express-with-robin-meade/" target="_blank">discussed my warm and cozy website</a> on her Headline News Morning Express Show.<br />
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<p><a href="http://vimeo.com/3552708">SnuggieSightings.com on Headline News Morning Express</a> from <a href="http://vimeo.com/user1323358">Snuggie Sightings</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
<p>Both the article and the mention on Headline News highlighted the &#8220;Snuggie Drinking Game&#8221;&#8230;a precursor to the <a href="http://www.digitalcity.com/2009/03/19/snuggie-pub-crawls-the-blanket-with-arms-also-has-legs/" target="_blank">Snuggie Pub Crawl</a> phenomenon that has swept through the country in a matter of months.</p>
<p>As an aside, I am also the creator of <a href="http://www.snuggiepubcrawls.com" target="_blank">SnuggiePubCrawls.com</a> as well as <a href="http://www.snuggiebook.com" target="_blank">SnuggieBook.com</a> &#8211; the Social Network with Sleeves. Both of these sites have garnered a fair amount of attention as well.</p>
<p>By January 29, 2009, the term &#8220;Snuggie Sightings&#8221; reached the top of Google Trends (meaning that it was the most searched term on Google for that time). Here&#8217;s a <a href="http://twitter.com/dailygratitudej/status/1160331555">Tweet</a> from an astonished bystander who noticed this. My website had gone from concept and zero matching results to the top of Google Trends in less than three weeks.</p>
<div id="attachment_65" class="wp-caption alignnone" style="width: 610px"><img src="http://engagementality.com/wp-content/uploads/2009/05/warehouse4.jpg" alt="This photo encapsulates what SnuggieSightings.com is all about. It originally appeared under the title &#039;OSHA Hearts the Snuggie in the Workplace&#039;. " title="warehouse4" width="600" height="450" class="size-full wp-image-65" /><p class="wp-caption-text">This photo encapsulates what SnuggieSightings.com is all about. It originally appeared under the title 'OSHA Hearts the Snuggie in the Workplace'. </p></div>
<p>Through these experiences, I have learned that when you discover a glaring void, you must fill it immediately&#8230;or someone else will. I have also learned that humor works online, and everyone wants to smile and laugh. These are universal needs that we all share. </p>
<p>We live in a time and place where any online idea you have can be launched upon the masses in a matter of hours. Rather than looking for affirmation from friends, or talking your ideas to death, sit down and do it. Make history or be history. <br />We are all without excuse, now that free online platforms such as WordPress, Blogger, Twitter, etc. are readily available. The tools have reached the masses. We each now have a plethora of blank canvases at our disposal, begging for our own identities to be stamped upon them. </p>
<p>What are you going to create today? Whatever it is, make it your Mona Lisa.</p>
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		<title>Snuggie Updates</title>
		<link>http://engagementality.com/snuggie-updates/</link>
		<comments>http://engagementality.com/snuggie-updates/#comments</comments>
		<pubDate>Sun, 10 May 2009 21:50:36 +0000</pubDate>
		<dc:creator>engage</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[College Snuggie]]></category>
		<category><![CDATA[Snuggie]]></category>
		<category><![CDATA[Snuggie News]]></category>
		<category><![CDATA[Snuggie Update]]></category>

		<guid isPermaLink="false">http://engagementality.com/?p=39</guid>
		<description><![CDATA[There is a lot going on in Snuggie Nation. Within the next few weeks, College Snuggies should start hitting the airwaves. Now you can wear a blanket with sleeves for your favorite University. It will be interesting to see how many of these new Snuggies make an appearance at College Football Stadiums this Fall and [...]]]></description>
			<content:encoded><![CDATA[<p>There is a lot going on in Snuggie Nation. Within the next few weeks, <a href="http://getcollegesnuggies.com/" target="_blank">College Snuggies</a> should start hitting the airwaves. Now you can wear a blanket with sleeves for your favorite University. It will be interesting to see how many of these new Snuggies make an appearance at College Football Stadiums this Fall and Winter. Here are a few pics. There are many more on Snuggie Sightings by searching for <a href="http://snuggiesightings.com/snuggie/?s=college+snuggie" target="_blank" title="College Snuggie">College Snuggie</a>.<br />
<div id="attachment_40" class="wp-caption alignnone" style="width: 335px"><img src="http://engagementality.com/wp-content/uploads/2009/05/college_snuggie_auburn-ss.jpg" alt="Auburn Snuggie" title="college_snuggie_auburn-ss" width="325" height="481" class="size-full wp-image-40" /><p class="wp-caption-text">Auburn Snuggie</p></div><br />
<div id="attachment_41" class="wp-caption alignnone" style="width: 509px"><img src="http://engagementality.com/wp-content/uploads/2009/05/college_snuggie_tennessee-ss.jpg" alt="Tennessee Volunteers Snuggie" title="college_snuggie_tennessee-ss" width="499" height="331" class="size-full wp-image-41" /><p class="wp-caption-text">Tennessee Volunteers Snuggie</p></div></p>
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